Influencer marketing costs in India range from ₹5,000 for nano-influencers to ₹2,00,000+ for mega-influencers per post. Pricing varies based on follower count, engagement, and niche. Larger audiences and higher engagement generally command higher rates.

An Image Rights Agreement is a legal contract granting permission to use an individual’s likeness, photos, or videos for marketing purposes, specifying usage rights, duration, and compensation.

Key legal requirements include clear disclosure of sponsored content, compliance with advertising standards, honesty in promotions, and adherence to data privacy laws to protect consumers.

Influencer marketing is measured using metrics like engagement rate, reach, impressions, click-through rate (CTR), conversions, and return on investment (ROI).

Influencer marketing involves collaborating with social media influencers to promote products or services, leveraging their audience and credibility to drive brand awareness and sales.

Influencer marketing works because it taps into the trust and authenticity influencers have built with their audience, leading to higher engagement and more effective brand messaging.